Audience Demographics

Who is standing in front of your footprint.

Three consumer archetypes recur across the portfolio. Most partners align to one and build the activation around it.

Archetype 01

The Craft Beverage Enthusiast

Highly educated, brand-conscious, and seeking premium tasting experiences. Reads labels, asks distillers questions, and remembers who poured what.

Archetype 02

The Culinary Adventurer

Passionate about local food culture, willing to pay a premium for quality, and active on social media. Documents the day as it happens.

Archetype 03

The Active Experience Seeker

Young professionals and families searching for high-energy weekend outings. Responsive to games, giveaways, and group participation.

Engagement Insights

Time on site is the whole advantage.

4+ hrs Average dwell time per attendee — a window no digital placement can buy.
Repeat Multi-season attendance in core markets, producing compounding brand recall.
Opt-in Guests arrive expecting to sample and discover, so engagement is consensual by design.

Festival Matcher

Which festival fits your customer?